Bachelor of Business Admisnistration (BBA)

Duration: 4 Years

Industry Partner

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USP: Paid Apprentice from 3rd Year linked to Job

Program Highlights

  • UGC & NEP aligned industry-oriented management program
  • AI Enabled Teaching Learning Governance
  • AI Applications Courses are Mandatory
  • Apprentice in Third Year Linked to Job
  • Strong foundation in management, finance, marketing and entrepreneurship
  • Hands-on learning through case studies, simulations and live projects
  • Training in digital marketing, business analytics and modern business tools
  • Internship and industry interaction for corporate readiness
  • Skill-based certification modules in business and management domains
  • Startup, innovation and leadership development support
  • Preparation for MBA, competitive exams and global business careers
  • High-growth career pathways in corporate, banking and startup sectors

Introduction

Future-Focused Management Program: A 4-year undergraduate program designed to build strong foundations in business management, leadership and entrepreneurship for modern corporate careers.

Industry-Aligned Learning: UGC & NEP aligned curriculum with case studies, simulations, projects, internships and certification-based skill modules.

High-Growth Career Pathways: Opens opportunities in corporate management, banking, marketing, finance, HR, startups and digital business domains.

Leadership & Innovation Driven: Empowers students with decision-making, communication, analytical and entrepreneurial skills to succeed in dynamic business environments.

Tools Covered

Spreadsheet & Data Tools:
MS Excel (Advanced), Google Sheets

Business Analytics Tools:
Power BI, Tableau

Accounting Tools:
Tally / Accounting Software

CRM Tools:
Zoho CRM, Salesforce (Basics)

Digital Marketing Tools:
Google Ads, Meta Ads, SEO Tools

Project, Presentation & Documentation Tools:
MS Project, Trello, Slack, MS PowerPoint, Word, Canva

Program Details

  • UGC & NEP aligned undergraduate management program
  • Strong foundation in management, finance, marketing and HR
  • Hands-on learning through case studies, projects and internships
  • Training in business analytics, digital marketing and modern business tools
  • Skill-based certification modules for industry readiness
  • Entrepreneurship, startup incubation and leadership development support
  • Academic pathways to MBA and higher studies
  • Career-oriented preparation for corporate, banking and startup sectors
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Eligibility

Passed 10+2 Examination

Duration

4 Years (8 Semesters)

Tuition Fees

₹ 60,000 per Semester

*Fees such as Admission, Caution Money,
Examination, Hostel, and Transport fees are extra. 

Selection Criteria

Admission will be done on the basis of merit which includes any recognized JEE or JKUEE & PI or as per AICTE guidelines.

Program Outcome

1

Apply management, financial and marketing concepts to real business scenarios

2

Analyze business data to support decision-making

3

Demonstrate leadership, communication and teamwork skills

4

Use modern business tools and digital platforms

5

Develop entrepreneurial and problem-solving abilities

6

Understand ethical, legal and social responsibilities in business

Course at a Glance

Core Subjects: Principles of Management, Financial Accounting, Business Economics, Marketing Management, Human Resource Management

Skill Areas: Business Analytics, Digital Marketing, Entrepreneurship, Communication Skills

Practical Exposure: Case studies, mini projects, internships, live industry projects

Tools: Excel, Power BI, Tally, CRM & digital marketing tools

Outcome: Management Trainee, Marketing Executive, HR Executive, Business Analyst, Entrepreneur, and pathways to MBA & higher studies

Career Opportunities

  • Management Trainee
  • Marketing Executive
  • HR Executive
  • Financial Analyst
  • Business Analyst
  • Digital Marketing Executive
  • Banking & Insurance Executive
  • Operations Executive
  • Entrepreneur / Startup Founder
  • Higher studies – MBA, professional certifications and global programs

Campus Facilities

  • Business Simulation & Management Labs
  • Finance, Analytics & Digital Business Lab
  • Entrepreneurship, Innovation & Incubation Centre
  • Industry Interaction & Live Project Cell
  • Smart Classrooms & Digital Learning Ecosystem
  • Digital Library & Knowledge Hub
  • Placement & Career Development Cell
  • Leadership, Communication & Professional Skills Lab
  • Student Clubs, Business Forums & Competition Arena
  • 24×7 High-Speed Wi-Fi & Smart Campus

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