Duration: 4 Years
Industry Partner
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USP: OJT/Work Integration/Internship/Apprentice based Learning from 3rd/4th Year with Job Connect.
Future-Ready Digital Business Programme: A 4-year undergraduate programme designed to prepare students for technology-driven business environments, digital platforms, and innovation-led careers.
Technology + Creativity Integration: Combines computer applications with digital product thinking, UI/UX fundamentals, e-commerce, and modern business design practices aligned with NEP-2020.
Industry-Oriented Learning Approach: Focuses on live projects, practical tools, AI-enabled platforms, and experiential learning to build real-world digital problem-solving skills.
Entrepreneurship & Startup Mindset: Encourages students to design digital products, build online ventures, and explore emerging opportunities in the startup ecosystem.
High-Growth Career Pathways: Opens opportunities across digital agencies, IT services, e-commerce companies, product teams, startups, and innovation-focused organizations.
Human-Centric Digital Innovation: Develops ethical technologists who balance creativity, business strategy, and responsible technology use.
Candidates must have successfully completed the Intermediate 10+2 examination in any stream preferably Mathematics/Statistics / Business Mathematics as one of the subject.
A pass in diploma in Commercial Practice or equivalent. (for students having no Mathematics background has to undergo a compulsory bridge course on the Mathematics & related Computer Subject framed by JKU).
Understand how to design and manage digital business models and online platforms.
Apply UI/UX thinking, digital tools, and business innovation techniques.
Develop startup ideas, digital products, and scalable business solutions.
Learn ethical practices, digital responsibility, and user-centric innovation.
Gain communication, collaboration, and project management expertise.
Create digital solutions aligned with social impact and sustainable growth.
Computer Applications, Digital Business Models, E-Commerce, Business Communication, Web Technologies, Digital Marketing Basics.
UI/UX Fundamentals, Digital Product Design, Startup Innovation, Business Analytics Basics, Automation Tools.
AI Tools, No-Code Platforms, Portfolio Development, Live Industry Projects, Digital Strategy Workshops.
Professionals capable of designing digital businesses, managing online platforms, and building technology-driven solutions.
