BBA with Digital Product Design
Duration: 4 Years
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USP: Paid Apprentice from 3rd Year linked to Job
Duration: 4 Years
Industry Partner
Enquire Now
USP: Paid Apprentice from 3rd Year linked to Job
UGC-NEP Aligned Curriculum
Design Thinking Fundamentals
UI/UX Specialization
Prototyping & Creative Tools
Business & Product Strategy
Hands-on Live Projects
Industry Internship Exposure
High-Growth Design Careers
A UGC & NEP-aligned 4-year programme that trains students in digital product design, UX/UI, product strategy, and digital innovation.
Designed for students who want to build careers at the intersection of business, technology, and design.
Focuses on real-world product development workflows used by startups, IT companies, design studios, and digital product teams.
Emphasizes user research, interface design, prototyping, product planning, and market-fit strategies.
UI/UX & Interface Design Tools:
Figma, Adobe XD, Sketch, Photoshop, Illustrator.
Prototyping & Interaction Design Tools:
Figma Smart Animate, ProtoPie, Axure RP, InVision, Marvel.
User Research & Testing Tools:
Maze, Hotjar, Lookback, UserTesting, Optimal Workshop.
Collaboration & Workflow Tools:
Miro, Jira, Trello, Notion, Slack.
Design System & Component Libraries:
Material Design, Human Interface Guidelines, Ant Design System.
Web & No-Code Design Tools:
Webflow, Framer, Wix Studio, Canva.
Eligibility
Passed 10+2 Examination
Duration
4 Years (8 Semesters)
Tuition Fees
₹ 40,000 per Semester
*Fees such as Admission, Caution Money,
Examination, Hostel, and Transport fees are extra.
Selection Criteria
Admission will be done on the basis of merit which includes any recognized JEE or JKUEE & PI or as per AICTE guidelines.
01
Mastering User-Centered Design Principles
Learn to design intuitive, accessible, and aesthetically pleasing digital products that solve real user problems through research-driven decisions.
02
Building Strong Visual & Interaction Skills
Gain hands-on experience in UI design, visual communication, typography, prototyping, usability testing, and interaction design across digital platforms.
03
Applying Ethical & Inclusive Design Practices
Understand responsible design with focus on accessibility, data privacy, inclusive interfaces, and ethical product decision-making for diverse user groups.
04
Encouraging Creativity & Product Thinking
Develop analytical, creative, and product-driven thinking to craft scalable, user-focused digital solutions for modern industries and enterprises.
05
Developing Entrepreneurial & Industry-Ready Skills
Learn how to lead digital products, support business goals, innovate, and market scalability while building portfolios aligned with industry expectations.
06
Serving Society Through Human-Centered Technology
Use design for good—create digital products that enable accessibility, improve social experiences, and enhance digital inclusion for communities.
Core Subjects: Principles of Product Design, Business Fundamentals, UI/UX Design, Digital Marketing Basics, Design Thinking, Consumer Behavior, Branding & Visual Communication.
Specialized Areas: User Research, Wireframing & Prototyping, Mobile & Web Interface Design, Product Strategy, No-Code Tools, Product Analytics, Usability Testing, Agile & Scrum.
Skill Training: Figma, Adobe XD, Miro, Webflow/Wix, Design Sprints, Portfolio Development, Live Industry Projects, Internships, Workshops by Product Designers & UX Experts.
Outcome: Industry-ready professionals skilled in creating digital products, designing user-centric experiences, analyzing product performance, and contributing to product development teams.
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